I coordinated teams working on targeted ads, SEO, and Google Ads campaigns, overseeing task management, communication, and strategic development. I participated in creating monthly plans and provided performance reports to ensure goals were met efficiently.

​

Google Ads - Contextual Advertising

We launched a campaign to drive foot traffic to physical locations of a retail chain. Metrics included the use of a promo code and Google’s store visit tracking. Over a one-month period, the campaign resulted in more than 50,000 store visits and reached over 23 million people.

​​

​

​

​

​

​

​

​​

​

​

​

​

​

​

Meta Ads - Targeted Advertising
I worked with the team to create targeted advertising campaigns on Meta platforms (Facebook and Instagram), ensuring alignment with the overall marketing strategy. I contributed to audience segmentation, ad creatives, and budget allocation to maximize performance and brand reach.

SEO Optimization
I collaborated with the SEO team to improve the website's search engine rankings. This included setting goals, monitoring keyword performance, and implementing both on-page and technical SEO strategies. Monthly progress reports were provided to track improvements in organic traffic and keyword rankings.